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As a Japanese company, attracting multinational audiences is becoming\u00a0 more important as online traffic increases for your website(s) via Google and YouTube. *This article has been translated from the original Japanese article.<\/strong><\/span><\/p>\n <\/p>\n Your website may be losing potential traffic<\/b> if it were only available in Japanese.<\/span><\/p>\n <\/p>\n We recommend you to follow these guidelines when creating a website in English:<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Here\u2019s an example.<\/span><\/a><\/p>\n <\/p>\n <\/p>\n Contents<\/p> <\/p>\n <\/p>\n Google Translation toolbar that could easily translate\u00a0 multiple languages<\/span><\/em><\/p>\n <\/p>\n Until 2019, a multi-language translation tool by Google was often seen on web pages. However, they have <\/span>suddenly terminated this feature in 2019<\/b>.<\/span><\/p>\n <\/p>\n Anyone with a Google account could include this feature in their website.<\/span><\/p>\n <\/p>\n Alternatives such as Bing\u2019s translation feature also existed, but they have also terminated their feature.<\/span><\/p>\n <\/p>\n Issues ranged from such that these websites did not show up on overseas search engines, and neither were their translations highly accurate.<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n Websites that have previously included the Google Translate Tool add-on may still continue to use it. It\u2019s only natural that visitors will continue to use their services for translational purposes.<\/span><\/p>\n However, in the prime era of increased tourism, relying on the inherent inaccuracies of such translational tools could reduce your website traffic.<\/span><\/p>\n Let\u2019s take a look at some examples of the importance of <\/span>native <\/b>translation.<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n Word-for-word translation functions may work in small-scale uses such as technical terms, common items, and frequently used words. Regardless, translation tools may be inconsistent, and often struggle to successfully translate sentences at a greater length, most commonly those which include a wide variety of fresh, dank, trendy words specific to their original language that perhaps you may only find on obscure references through Urban Dictionary (which is literally translated as \u201cCity Dictionary\u201d as Japanese), let alone use them in a rhymed context.<\/span><\/p>\n <\/p>\n If you give the paragraph above a try, you\u2019ll understand why. Direct translation may be continued for use in the future, but it\u2019s better to have a proper translation to prevent your visitors from departure.<\/span><\/p>\n <\/p>\n <\/p>\n The whole world has its eyes on Japan as we approach the 2020 Tokyo Olympics. It\u2019s time to stand out from the crowd and give your website a multilingual touch.<\/span><\/p>\n <\/p>\n If you would like to prepare your business for the influx of an international audience, we highly recommend taking this opportunity to create a native quality translated web page.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Original article: \u3010\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u52b9\u679c\u7d76\u5927\uff01\u591a\u8a00\u8a9e\u5bfe\u5fdc\u6d77\u5916\u5411\u3051HP\u5236\u4f5c\u3011 \u82f1\u8a9e\u5bfe\u5fdc\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u5236\u4f5c\u4e8b\u4f8b\u306e\u3054\u7d39\u4ecb As a Japanese company, attracting multinational audiences is becoming\u00a0 more important as online traffic increases for your website(s) via Google and YouTube. *This article has been translated from the original Japanese article. Your website may be losing potential traffic if it were only available in Japanese. We recommend you to follow these guidelines when creating a website in English: Template use and design Smartphone and […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=\/wp\/v2\/posts\/194"}],"collection":[{"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=194"}],"version-history":[{"count":4,"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=\/wp\/v2\/posts\/194\/revisions"}],"predecessor-version":[{"id":198,"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=\/wp\/v2\/posts\/194\/revisions\/198"}],"wp:attachment":[{"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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\u201cGoogle Web Translation Tool\u201d end of service<\/b><\/span><\/h2>\n
![](\"https:\/\/ukhnk407acv3nrmyc15obad1-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/08\/unnamed.png\")
<\/p>\nMultiple languages \u2260 good for interpretation<\/b><\/span><\/h2>\n
Native translation? Japanese vs English beyond translation<\/b><\/span><\/h2>\n
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Conclusion<\/b><\/span><\/h2>\n