{"id":234,"date":"2022-06-09T14:51:35","date_gmt":"2022-06-09T06:51:35","guid":{"rendered":"https:\/\/cybercats.com.my\/blog\/?p=234"},"modified":"2022-06-09T14:55:05","modified_gmt":"2022-06-09T06:55:05","slug":"how-to-write-for-a-website-that-attracts-customers-with-4-tip","status":"publish","type":"post","link":"https:\/\/cybercats.com.my\/blog\/?p=234","title":{"rendered":"How to Write for a Website that Attracts Customers With 4 Tips"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Writing is a necessity when it comes to writing content for a website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And there\u2019s definitely several common challenges we often face, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spending long hours writing, but the\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not sure if text follows general writing conventions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unfamiliar with the writing style for websites<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Everyone who dips their toes into online creative writing has faced similar challenges.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I too experience pretty bad instances of self-doubt and writer&#8217;s block when it comes to websites.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The writing style and trend in the online space changes much frequently compared to more traditional platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s also too many ways to be experimental online, sometimes sticking to one style ironically feels foreign.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">By exploring today\u2019s topic, hopefully we can find solutions to these issues &#8211; or find easier ways to write content online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll take a look at 5 different techniques you can incorporate into your format. There\u2019s no need to use all of them, but do try out as many you are comfortable with and see if it\u2019s something that suits you!<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#1-_Writing_point_1_Deciding_on_the_conclusion\"><span class=\"toc_number toc_depth_1\">1<\/span> 1- Writing point 1: Deciding on the conclusion<\/a><ul><li><a href=\"#11_8211_Readers_dont_read_everything\"><span class=\"toc_number toc_depth_2\">1.1<\/span> 1.1 &#8211; Reader\u2019s don\u2019t read everything<\/a><\/li><li><a href=\"#12_8211_Being_memorable_and_impactful\"><span class=\"toc_number toc_depth_2\">1.2<\/span> 1.2 &#8211; Being memorable and impactful<\/a><\/li><\/ul><\/li><li><a href=\"#2-_Writing_point_2_Descriptive_subheadings\"><span class=\"toc_number toc_depth_1\">2<\/span> 2- Writing point 2: Descriptive subheadings<\/a><\/li><li><a href=\"#3-_Writing_point_3_Concrete_writing\"><span class=\"toc_number toc_depth_1\">3<\/span> 3- Writing point 3: Concrete writing<\/a><\/li><li><a href=\"#4-_Writing_point_4_Keep_it_simple_8211_explain_like_a_primary_school_teacher\"><span class=\"toc_number toc_depth_1\">4<\/span> 4- Writing point 4: Keep it simple &#8211; explain like a primary school teacher.<\/a><\/li><li><a href=\"#5-_Conclusion\"><span class=\"toc_number toc_depth_1\">5<\/span> 5- Conclusion<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1-_Writing_point_1_Deciding_on_the_conclusion\"><span style=\"font-weight: 400;\">1- Writing point 1: Deciding on the conclusion<\/span><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When writing something for your website, let\u2019s think of the conclusion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I know, it probably sounds like a strange place to start, but here are two reasons:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No readers read everything in a website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conclusions have greater impressions<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll discuss these further below.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"11_8211_Readers_dont_read_everything\"><span style=\"font-weight: 400;\">1.1 &#8211; Reader\u2019s don\u2019t read everything<\/span><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s actually pretty rare for readers to read through all the page\u2019s content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the point isn\u2019t clear, hidden or too subtle in a website, visitors are probably not going to feel like there is anything worth reading.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make it easier for visitors to figure out what the page is about, it\u2019s best to show the conclusion or the important information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When writing long passages, it\u2019s common to write up a full process from start to end, with an opening, discussion, closing etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you write this way for a website, it will look cluttered and the ideas you are trying to show will get drowned out by the density of the text in the page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To be fair, it\u2019s not even guaranteed that readers will read your conclusion even when it\u2019s written at the end.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So think of your conclusion, and plaster that on as a header.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"12_8211_Being_memorable_and_impactful\"><span style=\"font-weight: 400;\">1.2 &#8211; Being memorable and impactful<\/span><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When writing from conclusion first, it\u2019s easy to convey your key information.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If your website has points such as<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cRecommended &#8211; new cafe for unique blends!\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visitors who come by will immediately know that this is a good place for new and unique coffee.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"2-_Writing_point_2_Descriptive_subheadings\"><span style=\"font-weight: 400;\">2- Writing point 2: Descriptive subheadings<\/span><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s good practice to write subheadings that describe the full detail when writing for your website\u2019s pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By doing so, you can effectively tell your visitors if it\u2019s something they <\/span><b>want to read<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most visitors will have an agenda when visiting a site, such as opening times, menu, or location.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Point is, very few readers will consider your ambiguity or vagueness positively.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Long paragraphs and further descriptions can be done in the body, but these details are only read when the headline or subheading is something relevant to the visitor\u2019s interest. We\u2019ll elaborate more on what to write in the next segment.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The thought process of an average visitor would be to read through the subheadings, then only read the details of these topics if it\u2019s important to them.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Irrelevant topics will be ignored.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Instead of trying to make everything relevant to visitors, it\u2019s also good to let them know clearly when a part of the site is irrelevant. Properly compartmentalizing and writing descriptive subheadings for each content is a good way to tell the readers what is written.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This is good practice, and helps make the user experience more streamlined and clearly state what information is written in the content.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"3-_Writing_point_3_Concrete_writing\"><span style=\"font-weight: 400;\">3- Writing point 3: Concrete writing<\/span><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When writing content for a website, it\u2019s good to write your statements concretely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at what that means.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">While there are other ways, some of the main methods to write concretely is:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use namedrops<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">State numbers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cOver 2000 units sold in 1 year\u201d instead of \u201cBest seller\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201c4.8 star rating in Amazon\u201d instead of \u201cMost Popular\u201d<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Using these concrete values and referring to recognizable names, visitors will be able to feel the real value of these statements.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"4-_Writing_point_4_Keep_it_simple_8211_explain_like_a_primary_school_teacher\"><span style=\"font-weight: 400;\">4- Writing point 4: Keep it simple &#8211; explain like a primary school teacher.<\/span><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">While it depends on the website, most of the time, it\u2019s good to keep writing simple and easy to understand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">By writing like you\u2019re explaining to a 5-year-old, you can make sure just about anyone can understand the information you\u2019re trying to display.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here are 4 things you can try to help you simplify your writing:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Each sentence has only 1 statement.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Having a sentence describe too many things with little punctuation can make it harder for the reader to follow.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Try to stay between 100~200 words per content<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s good to not overwhelm readers, and it will help you write in a clearer way.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stay on subject<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Going too far into explaining with examples, or overly referring to other subjects will blur the compartmentalized structure of a website.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use proper punctuation<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sometimes it\u2019s unavoidable to write long sentences. Even so, it\u2019s good to use proper punctuation to break up the pace.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">By using these writing methods, you can describe complicated subjects for your website easier to understand for your visitors.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"5-_Conclusion\"><span style=\"font-weight: 400;\">5- Conclusion<\/span><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Today we described in this article these 4 writing points:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Writing point 1: Deciding on the conclusion<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Reader\u2019s don\u2019t read everything<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Being memorable and impactful<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Writing point 2: Descriptive subheadings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Writing point 3: Concrete writing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Writing point 4: Keep it simple &#8211; explain like a primary school teacher.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Doesn\u2019t seem like a lot, but with these in mind you can provide a better reading experience for your visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Feel free to use any of these to help you write your own website.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Writing is a necessity when it comes to writing content for a website. And there\u2019s definitely several common challenges we often face, such as: Spending long hours writing, but the\u00a0 Not sure if text follows general writing conventions Unfamiliar with the writing style for websites &nbsp; Everyone who dips their toes into online creative writing has faced similar challenges.\u00a0 &nbsp; I too experience pretty bad instances of self-doubt and writer&#8217;s block when it comes to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=\/wp\/v2\/posts\/234"}],"collection":[{"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=234"}],"version-history":[{"count":5,"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=\/wp\/v2\/posts\/234\/revisions"}],"predecessor-version":[{"id":241,"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=\/wp\/v2\/posts\/234\/revisions\/241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=\/wp\/v2\/media\/238"}],"wp:attachment":[{"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}