{"id":263,"date":"2022-10-31T15:20:43","date_gmt":"2022-10-31T07:20:43","guid":{"rendered":"https:\/\/cybercats.com.my\/blog\/?p=263"},"modified":"2022-11-01T14:29:14","modified_gmt":"2022-11-01T06:29:14","slug":"tripled-inquiries-after-website-renewal-website-case-study-satomagari-nursery-school","status":"publish","type":"post","link":"https:\/\/cybercats.com.my\/blog\/?p=263","title":{"rendered":"Tripled inquiries after website renewal!  Website case study &#8211; Satomagari Nursery School"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Today, we present a case study of a website created for the Satokyoku Nursery School, located in Saku, Nagano Prefecture, Japan.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone\" src=\"https:\/\/www.chaco-web.com\/blog\/wp-content\/uploads\/2022\/08\/22-min.png\" alt=\"chaco-web website renewal\" width=\"663\" height=\"405\" \/><\/p>\n<p><a href=\"https:\/\/satowa-hoikuen.com\/\"><span style=\"font-weight: 400;\">Check out the website here.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This article is suitable for:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Websites with low enquiries looking to improve their numbers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outdated websites that were made several years ago.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#Renewing_outdated_aspects_of_the_Nursery_website\"><span class=\"toc_number toc_depth_1\">1<\/span> Renewing outdated aspects of the Nursery website<\/a><ul><li><a href=\"#Use_of_outdated_Flash_elements\"><span class=\"toc_number toc_depth_2\">1.1<\/span> Use of outdated Flash elements<\/a><\/li><li><a href=\"#SSL_not_applied\"><span class=\"toc_number toc_depth_2\">1.2<\/span> SSL not applied<\/a><\/li><li><a href=\"#Not_using_owned_domain\"><span class=\"toc_number toc_depth_2\">1.3<\/span> Not using owned domain<\/a><\/li><\/ul><\/li><li><a href=\"#Specialising_in_smartphone_design_while_keeping_costs_down_with_a_template_design\"><span class=\"toc_number toc_depth_1\">2<\/span> Specialising in smartphone design while keeping costs down with a template design.<\/a><\/li><li><a href=\"#Testimonials_and_messages_from_CHACO-WEB\"><span class=\"toc_number toc_depth_1\">3<\/span> Testimonials and messages from CHACO-WEB<\/a><ul><li><a href=\"#Message_from_CHACO-WEB\"><span class=\"toc_number toc_depth_2\">3.1<\/span> Message from CHACO-WEB<\/a><\/li><\/ul><\/li><li><a href=\"#Summary\"><span class=\"toc_number toc_depth_1\">4<\/span> Summary<\/a><\/li><\/ul><\/div>\n<h2><span id=\"Renewing_outdated_aspects_of_the_Nursery_website\">Renewing outdated aspects of the Nursery website<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Recently, our company received a common feedback from Satokyoku Nursery School, \u201cWe found a significant increase in families with children looking at our company website recently\u201d.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Many families will instinctively look up details of nursery schools online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They may search for a variety of nurseries, comparing their facilities, staff, price, etc.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If the website is outdated, the potential conversion rate of these visitors into inquiry will become lower.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During our meeting, we discussed 3 aspects for the Satokyoku Nursery website that we could renew.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"Use_of_outdated_Flash_elements\"><span style=\"font-weight: 400;\">Use of outdated Flash elements<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the past, using Flash for websites was a way to increase appeal by adding moving elements. However since it\u2019s support terminated in 2020, it is now no longer compatible with modern browsers.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone\" src=\"https:\/\/preview.redd.it\/cc3apjd50mh61.png?auto=webp&amp;s=e98f1c96bb8d1c595546c0e4136fdebc629a1d73\" alt=\"Adobe Flash Player is no longer supported\" width=\"477\" height=\"263\" \/><\/p>\n<p>(This is what a website with Flash will look like).<\/p>\n<h3><span id=\"SSL_not_applied\"><span style=\"font-weight: 400;\">SSL not applied<\/span><\/span><\/h3>\n<h3><img loading=\"lazy\" class=\"alignnone size-medium wp-image-265\" style=\"font-size: 16px;\" src=\"https:\/\/cybercats.com.my\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-155627-300x184.png\" alt=\"\" width=\"300\" height=\"184\" srcset=\"https:\/\/cybercats.com.my\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-155627-300x184.png 300w, https:\/\/cybercats.com.my\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-155627.png 683w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h3>\n<p><span style=\"font-weight: 400;\">The website did not have an SSL applied<\/span>\u00a0to their server prior to the renewal.<\/p>\n<p><span style=\"font-weight: 400;\">SSL is for encrypting communication information on the Internet; if SSL is not supported, visitors may be shown a notification that the site is unprotected. The website may even be blocked on some networks and platforms, making it impossible to view the website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"Not_using_owned_domain\"><span style=\"font-weight: 400;\">Not using owned domain<\/span><\/span><\/h3>\n<p>Prior to the renewal, the website was not under its own domain. It contained a prefix URL that it shares with many other companies and websites of other unrelated companies.<\/p>\n<p><span style=\"font-weight: 400;\">To fix this, we asked for the client to obtain an owned domain. Then, we proceeded with data transfer to the new URL.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">And so, our team began the website renewal based on these three factors:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #ff0000;\"><strong>The site uses outdated Flash, so there are parts that cannot be viewed.<\/strong><\/span><\/li>\n<li><span style=\"color: #ff0000;\"><strong>Not SSL-compatible, so secure communication is not guaranteed.<\/strong><\/span><\/li>\n<li><span style=\"color: #ff0000;\"><strong>The website is not under its own domain name and lacks reliability.<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span id=\"Specialising_in_smartphone_design_while_keeping_costs_down_with_a_template_design\"><span style=\"font-weight: 400;\">Specialising in smartphone design while keeping costs down with a template design.<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The following are the production packs we have applied for.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Use of a template design.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Easy-to-update functionality<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Responsive design for smartphones and tablets<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Always SSL compatible<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We proposed a template design course, partly to keep renewal costs down.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The decision was made to produce the website with CHACO-WEB, partly because all the areas that needed to be renewed could be eliminated.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Smartphone menu PLUS<\/span><\/li>\n<\/ul>\n<p><img src=\"https:\/\/www.chaco-web.com\/blog\/wp-content\/uploads\/2022\/08\/sp.gif\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As many parents who visit the nursery&#8217;s website use smartphones, an option to focus on the smartphone menu design was also requested in conjunction with the website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"Testimonials_and_messages_from_CHACO-WEB\"><span style=\"font-weight: 400;\">Testimonials and messages from CHACO-WEB<\/span><\/span><\/h2>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Q. What did you notice or think about the preparation of the material, the interaction with our staff and the finished product?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">A. The production period was just right, as I was working in parallel with another administrative task.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">The website is now clean and easy to read.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">It was good that the person in charge of the website went through a number of meetings and revisions and listened to what we wanted.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Q. How do you want to utilise the website in the future?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">A. The childcare system itself changes over a span of five to six years, so we are thinking about updating our website in response to this.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Q. Do you have any other messages for those in charge throughout the entire production process?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">A. We found that an overwhelming number of families come to our website after looking at it on their smartphones in advance when they want to visit the school.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">In this day and age, it is very difficult to arrange a tour of the school building as it is strictly forbidden for anyone other than parents to enter, but we have received more than three times the number of enquiries than before.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Thank you very much for your patience when we asked you to revise the website.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">We look forward to working with you again when we update the website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"Message_from_CHACO-WEB\"><span style=\"font-weight: 400;\">Message from CHACO-WEB<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Thank you very much for the many meetings we had with you by phone and email while you were busy working at the nursery.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;re also pleased to hear that your enquiries have more than tripled compared to before! Please feel free to contact us if you encounter any problems with updating or website management.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"Summary\"><span style=\"font-weight: 400;\">Summary<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This page introduces a production case study of Satomagari Nursery School in Saku City, Nagano Prefecture, Japan.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When reviewing your company&#8217;s website, it is most important to take the &#8216;customer&#8217;s point of view&#8217;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How are our customers viewing the website?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Does the design and functionality of our website match our customer base?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, we present a case study of a website created for the Satokyoku Nursery School, located in Saku, Nagano Prefecture, Japan. Check out the website here. This article is suitable for: Websites with low enquiries looking to improve their numbers. Outdated websites that were made several years ago. &nbsp; Contents1 Renewing outdated aspects of the Nursery website1.1 Use of outdated Flash elements1.2 SSL not applied1.3 Not using owned domain2 Specialising in smartphone design while keeping [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19,4],"tags":[],"_links":{"self":[{"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=\/wp\/v2\/posts\/263"}],"collection":[{"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=263"}],"version-history":[{"count":15,"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=\/wp\/v2\/posts\/263\/revisions"}],"predecessor-version":[{"id":279,"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=\/wp\/v2\/posts\/263\/revisions\/279"}],"wp:attachment":[{"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cybercats.com.my\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}